Our digital variable print technology gives you the advantage to create direct mail pieces that are targeted and personalized. Beyond just addressing the recipient by name, images and messaging can be customized based on their age, interests, gender and more. This level of personalization almost guarantees a higher response.
A well-designed, well-targeted piece can generate response rates as much as five times higher than traditional direct mail. With this technology, you can test different messages to see which one gets the biggest response and tailor offers to make them more relevant to the individual reader.